Why Your Personal Branding Is More Important Than Ever - Dan Cantero Headshots
0412 522 151 dan@dancantero.com.au

In this article, I’m going to show to you why your headshot photo, which is part of your personal branding, is more important than ever.

Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Is it a good one? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent?  Whether you have a date or a job interview, chances are someone is going to Google you to learn more about who you are.

The question is, do you want to let your online reputation live without you looking after it, or do you want to control what it does? With more people being on social media and gig economy jobs, everyone needs personal branding.


What is a personal brand?

Your brand is what people say about you when you’re not there. Branding used to be for businesses, but now social sites and the gig economy make it important for people too. A personal brand is how someone presents himself or herself to the world. It’s made up of skills and experiences that make him or her who they are.


Why is your personal brand important?

Why your personal brand is more important than ever.
Employers and people who want to work for a company are more likely to use social media during the interview process. It is important for you to have a personal brand so they can find you.


What the data says about personal branding.

70% of employers use social media to check on candidates and 43% of employers check current employees on social media. When people work for a company, they should make their personal brands strong because it is good for the company. People build themselves and the company when they represent them at conferences and events.


Will a personal brand always be important?

The trend is clear. The gig economy is big and getting bigger. Companies do not want to hire full-time employees. That means no job security. Workers need to find a way to create stability for themselves, so they work differently.

As a result, workers need to be able to clearly communicate who they are and what they do. If you don’t do this well, then you might lose out on business opportunities.

A personal brand is made by working hard and being consistent. It takes a long time, but it’s worth it.

Personal branding is important. You do not need to be a famous person to have a personal brand. It can just be about you and what you write online. Be honest, transparent, and authentic. That will make your personal brand different from other people’s brands in the long run.


Start creating your personal brand.

Of course, we believe that we can help by creating a beautiful headshot photograph as part of your personal branding so if you need help with that don’t hesitate to get in touch to see how we can help. We run a premier Sydney headshot photography business and would love to help you get an amazing shot.  It starts with our guide on how to prepare for a headshot photograph. On the day of the shoot I walk you through every step of the way to get an amzing photo.

If you want to know the difference a professional photo can make check out this article.

Dan Cantero